THIS
THAT
Our new campaign theme for 2024:
This & That
Introducing our new campaign theme for 2024: “This & That.” In a world filled with dietary trends and fads, our campaign embraces an inclusive perspective on achieving a balanced diet. We champion the art of balanced eating, blending a bit of this with a bit of that to showcase the role of meat and dairy in a well-rounded, healthy and nutritious diet.
At the heart of our campaign lies a celebration of the tastes and flavours found in British meat and dairy. British beef, lamb, and dairy aren’t just delicious; they’re naturally rich in protein and a source of vitamin B12, which can help reduce tiredness and fatigue as part of a healthy, balanced diet and lifestyle.
Wondering where you can see our new campaign?
EVERYWHERE!
Look out for our captivating advertisements, making their debut in cinemas with a focus on highly anticipated sequels and family-friendly films.
But that’s not all – catch our ads on mainstream TV, across channels such as Sky, ITV, and Channel 4, as well as on popular video-on-demand platforms. “This & That” can also be found in the pages of national newspapers and magazines and in-store and online at eight major supermarket chains. Also find our content on our social media channels, and like and share to help amplify the message.
AS SEEN ON
TV
SEEN across
SOCIAL MEDIA
SEEN IN THE
PRESS
Our new campaign theme for 2024:
This & That
In an exciting collaboration with Tasty UK, we’re thrilled to present ‘Balanced Bites’ videos. Geared towards our younger audience, these videos inspire the creation of healthy, balanced dishes using British red meat and dairy.
Tasty UK boasts over 18 million young adults users monthly across Instagram, TikTok, and Snapchat, with a staggering 98% of their weekly users attesting to the simplicity they bring to cooking and food.
So enjoy a bit of ‘This’ with a bit of That’. Let’s Eat Balanced.
FIND OUT
MORE ABOUT
Beef, pork, lamb and milk are produced in the UK to world-class food and farming standards
