We know the food choices we make go hand-in-hand with our health and wellbeing, and a balanced diet is one that offers variety, nourishment and enjoyment, while remaining in harmony with the environment.
AHDB is an evidence-based organisation, helping to inspire world-class food and farming in a rapidly changing world.
We work with experts, providing evidence-based information, in the context of a healthy, balanced diet.
When eaten alongside seasonal vegetables, fibre-rich plants and home-grown crops, they can support both people and planet.
We call it ‘Better Together’ because health, taste, nature and culture are not in conflict. They belong on the same plate.
Let’s Eat Balanced is about:
- Making food choices that feel calm, not chaotic
- Supporting British farmers who work with care and purpose
- Keeping things simple, honest and rooted in what makes sense
- No trends. No guilt. Just real food that works.
ABOUT AHDB
This ‘Let’s Eat Balanced’ website is owned and managed by the Agriculture and Horticulture Development Board (AHDB)
AHDB is a statutory levy board, funded by farmers, growers and others in the supply chain, helping Britain’s food and farming sector succeed in a rapidly changing world.
Click here if you need to contact us.
EVIDENCE AND DATA
AHDB is an evidence-based organisation, and evidence and data are at the heart of what we do. Key areas of work driven by this ethos include:
- Helping farming and growing businesses become more efficient to meet future policy and consumer needs
- Research into improving farm performance in areas such as pesticide use, environmental impact and animal health and welfare
- Flying the flag for british produce at home and overseas
TOOLS, RESOURCES AND RESEARCH
We are passionate about inspiring the food and farming supply chain to achieve its full potential. We do this by developing tools and services to help farmers and growers across Britain, backed up by global market intelligence and a commitment to sharing best practice on farm.
To find out more, visit the AHDB website.
MARKETING CAMPAIGNS
Everything we do is grounded in science. Backed by independent research and real-world data, we run consumer campaigns, support schools and universities, and work alongside farmers and industry partners.
Our goal is simple: to provide clear, credible evidence that helps people make informed choices for healthier eating and a more sustainable food system.
Find out more about our marketing campaigns here.
